Casio G-shock G-Squad

Take your urban training to the next level with the new G-SHOCK GBA-950, the watch designed for those who live city life with energy and seek performance, smart technology, and distinctive style. Thanks to its compact, slim design, advanced training features, and sustainable materials, the GBA-950 becomes the ideal companion for fitness and everyday life.
Cutting-edge technology for urban fitness: Smart and GPS Connection — sync the watch to your smartphone via Bluetooth® to track distance and pace, customize your workout history, and automatically adjust the time wherever you are. Distance correction is handled by your smartphone's GPS, always ensuring precise data for your running sessions. Optimal Training Management — with the Auto Lap function you can track times over preset distances, while Life Log monitors steps, distance, calories, and basal metabolic rate. Everything can be viewed and configured directly from the Casio Watches app. Smart Notifications — receive simple notifications for calls, messages, and social updates; manage daily reminders and find your connected phone thanks to dedicated functions.
Urban-sporty design, origami-inspired comfort: Patented Ergonomic Structure — the collaboration with OUTSENSE Inc. and origami engineering create a strap that fits the wrist precisely, thanks to innovative folds and a wave-like shape that improves stability and fit even during the most intense workouts. Eco-Sustainable Materials — case, bezel, and strap are made of bio-based resin, designed to reduce environmental impact without sacrificing lightness and sturdiness. Ruggedness and Durability — the carbon fiber-reinforced case protects against impacts and stress, while the crown and mineral glass ensure durability and sporty style for any occasion.
Guaranteed visibility and ease of use: Dual Super Illuminator LED Lighting — check data and time even in the dark thanks to automatic illumination on both the analog dial and the digital display. Multifunction Digital Display — view time, date, steps, distance, calories, and stopwatch with maximum readability thanks to high contrast and intuitive customization.
Key highlights: urban sport and comfort — compact design developed through origami engineering; smart fitness — Bluetooth® sync, step and distance tracking, dedicated app; durability and sustainability — eco-friendly materials and G-SHOCK shock-resistant technology; dual LED lighting for perfect visibility day and night; advanced stopwatch, timer, lap memory, and reminders.